Fujifilm Recipes

No doubt about it, there's something special at work in the film simulations That Fujifilm cranks out for its cameras. Every new release of a Fuji-X camera seems to see a new way of looking at the world, each simulation cooked up by the same engineers who once laboured with such passion over the original film stock from the analogue days. In hushed tones of reverence we whisper the words Acros, Astia and Provia...

And not content with their own legacy Fujifilm now look to recreate that warmth of colour-memory found in Kodak's beautiful films, albeit under different names; Nostalgia Negative and Classic Chrome instead of Portra and Kodachrome.

It used to be all about the 'digital negatives', the raw files packed with juicy bytes that allowed a photographer to dare to pull the clouds back from a burnt-white sky, raise the hairs of a black dog in a coal cellar at night. But now thanks to the analogue resurgence we're considerably wiser and it's once again all about the 'filmic look', hunting richness of colour and tone, a certain plasticity, a beautiful grain. This page is dedicated to my noodlings with the built-in JPEG engine of the Fujifilm cameras and seeking to gain inspiration and pay homage to my favourite photographers by studying their styles and seeing just how they applied their choice rolls of film.